Recently, the Qichacha App showed that Hangzhou Vitan Pharmaceutical Technology Co., Ltd. (hereinafter referred to as “Vitan Pharmaceutical”) has undergone industrial and commercial changes, and new shareholders such as Semir Group Co., Ltd. (referred to as Semir Group) have been added.
According to data, Semir Group holds 8.6957% of Vitan Pharmaceuticals. This original new drug research and development company focusing on respiratory diseases was established in April 2019 with a registered capital of approximately 12.11 million. yuan renminbi.
In fact, as early as February 2019, Semir Group invested and established Wenzhou Hongda Health Management Co., Ltd., involved in health management and consulting services, etc., but There are currently no relevant development actions. But this time holding a stake in Wetan Pharmaceuticals may become Semir’s real third carriage.
In addition to the medical and health industry, the second driving force should be the Senhuo Home project invested in 2008. As of December 25, 2020, the third store of Senhuo Home, Ruian Zhangzhai Store, officially kicked off its trial operation. It was originally known as Zhangzhai Food Market.
Seima, which sells clothing: The third “wet market” is open for business!
On December 25, the Ruian Zhangzhai store, the third store of Semir’s Senhuo Home, officially kicked off its trial operation, creating a one-stop “shopping shop” for Tangxia Town. Vegetable Circle”.
Senhuo Home Ruian Zhangzhai Store was originally known as Zhangzhai Vegetable Market. It was officially hosted by Semir Modern Agriculture Company in early November, adhering to the convenience purpose of “convenient, cheap and safe” , has been completely upgraded and renovated.
Different from traditional wet markets, Semir’s Forest Living Home Zhangzhai Store has set up a wealth of commercial facilities, including eating, repairing mobile phones, and doing laundry. , pet grooming, etc., common services in daily life can also be found in this market. There is also its own parking lot to provide consumers with convenient services.
Senhuo Home is a store that Semir has been accumulating since 2019. In the second half of 2020, 8 stores have been signed and are currently being gradually opened.
It is reported that in 2021, Semir’s Senhuo Home will make efforts in offline stores, online C-end business, and online B-end business, and will also usher in new intensive Shop opening trend.
Extended reading:
Is Semir going to sell vegetables? At least 10 “vegetable markets” will be opened within a year
Who would have thought that one day Semir, which sells casual clothes, would also sell vegetables?
Recently, media reported that the first store of Semir’s Senhuo Home will open in Shuixin Huichang, Wenzhou in July last year. It is understood that “Senhuo Home” is a new community commercial project service being deployed by Semir Agriculture.
High quality and low price win at the starting line
This is Semir Exploration The new food market business model created will create a smart fresh food business that retains the comfortable and clean environment and quality services of the supermarket, without losing the human touch, fireworks and good taste of the traditional food market, while adding more innovative technologies and high-quality experience.
According to Semir’s plan, Senhuo Home will use Semir Group as the brand cornerstone to build a chain-standardized brand, and ultimately achieve brand scale effects, and the brand will implement a merchant franchise system. It is understood that Senhuo Home is expected to open at least 10 stores in Wenzhou within a year.
According to reports, Senhuozhijia has reached strategic cooperation agreements with multiple agricultural product production bases of Meituan to procure directly from the source on a large scale, control fresh food quality, and reduce the cost of purchasing. cost. In order to meet the high timeliness requirements of fresh products, Senhuo Home is also equipped with a professional cold chain distribution fleet to shorten the logistics radius of fresh agricultural products, maximize freshness and reduce losses.
The chain effect drives merchants to generate income
How to improve the brand competitiveness of Senhuo Home? How can a good-looking wet market obtain highly sticky consumers? Building Senhuo Home into a trustworthy, chain-standardized brand is the operational strategy given by the international “think tank” behind Semir Group.
“The new type of food market is not only a space update and improvement, but also a complex space full of human touch, which refreshes residents’ original understanding of the food market.” Operation team of Senhuo Home The relevant person in charge said that the professional design team transformed the dirty and poor sanitary environment of the traditional old vegetable market, and carried out reasonable planning and upgrade of the original business area. The good appearance will attract more people to check in and transform it into high traffic, so that the food market can The market has the temperament of an “Internet celebrity store”.
According to reports, the Senhuo Home operation team will launch marketing activities based on the four seasons, key nodes, and market conditions to meet consumers’ needs for diversified, multi-scenario, fresh food consumption. The demand for multiple entrances empowers merchants’ sales channels and helps merchants solve their problems.Solve the difficulties and pain points in marketing communication and improve the fresh food marketing matrix of Senhuozhijia. With Semir Group as the strong cornerstone of the brand, we will create the scale effect of the Senhuo Home brand. Merchants will gain high recognition and trust after joining, and attract more consumer groups.
Seima is not the first clothing brand to cross-border operations
Seima is not the first clothing brand to operate across borders one!
As early as 2017, MUJI had opened a fruit and vegetable booth in its flagship store in Yurakucho, Tokyo, and began to test the market industry.
In 2018, MUJI, the world’s largest wet market, officially opened in Sakai City, Osaka Prefecture. This wet market covers an area of 4,300 square meters. It has a cool appearance, a good location, and a large flow of people. high. This store introduces MUJI’s world’s first fresh food store for the first time, with fresh fish, raw meat, fruits and vegetables, all available.
In addition to the food market, MUJI also opened the world’s first MUJI restaurant MUJI Diner at the Huaihai 755 store in Shanghai earlier, and has also crossed over into hotels, bookstores and other business formats.
There is also Uniqlo, which previously teamed up with Starbucks to set aside a special area for Starbucks to enter in a flagship store in New York. In order to make the shopping environment more casual and relaxing, Uniqlo also Consumers provided sofas, tables, chairs and iPads.
Semir stated in its 2019 annual report that although the overall retail scale of consumer goods continues to grow, the growth has slowed down due to the impact of the overall macroeconomic situation. Among them, the clothing retail industry is facing transformation and upgrading. pressure, the overall growth rate further declined.
Industry insiders believe that when the development of mass leisure business is relatively difficult to reach a higher level in terms of square footage and income, it is a good idea for Semir to increase its diversified business. Breaking strategy. But entering the field of fresh food in the market, which is completely different from clothing, I believe there will be many problems left for Semir. Whether it can achieve great results will only wait for the answer given by time. </p
