Recently, Japanese fast fashion brand Uniqlo launched a recycling program called Re. Uniqlo, which aims to recycle consumers’ second-hand and unused brand clothing and make it into new products.
Re. The first product Uniqlo plans to launch is a V-neck down jacket made of 100% recycled materials. There are 4 colors in total, priced at 7,990 yen (approximately RMB 520), and will be sold in 67 UNIQLO stores in Japan, 22 overseas stores and the official website starting from November 2.
With this project, UNIQLO hopes to demonstrate the advantages of recycling and reducing waste: waste and carbon emissions are significantly reduced throughout the product’s life cycle. Uniqlo hopes to unite consumers and strive to become a brand that is more beneficial to the environment and communities.
In fact, UNIQLO has been recycling second-hand unused clothes since 2006, cleaning and sorting them and sending them to various parts of the world. into the hands of refugees and people in need. Starting last year, Uniqlo began setting up recycling bins for down jackets.
From September 2019 to March this year, Uniqlo recycled approximately 620,000 down jackets in Japan, using Japanese textiles The technology developed by manufacturer Toray Industries, Inc. automatically separates down from down jackets and reuses it in new products.
Re. The first project in Uniqlo’s recycling program is called “Down Recycling” and Uniqlo’s primary goal is Starting from the autumn of 2020, the “Down recovery” campaign will be launched globally to cooperate with customers around the world to realize its commitment to provide more sustainable down products.
In Japan, consumers can receive electronic coupons worth 500 yen when they hand over their used clothes to store employees. , these coupons can be used for purchases totaling 5,000 yen or more. It is reported that UNIQLO will issue electronic coupons from September 25 to December 3, and the coupons will be valid until February 28, 2021.
Christophe Lemaire, artistic director of Uniqlo’s Paris R&D Center, said in a press release: “The recycled down program launched by Uniqlo It represents the brand’s continuous contribution to sustainable development. It has wide uses, long life, and is tailor-made for everyone. It is a daily necessity and needs to be durable.
” At a press conference on Thursday, Masahiro Endo, social director of Fast Retailing Group, Uniqlo’s parent company, said that the company will continue to promote sustainable development plans and recycle plastic soda bottles. apparel, and uses a process that uses less water than traditional methods to wash denim, Uniqlo will also launch a new sustainable wool initiative this fall.
Last month, Uniqlo released sales data for July. Japanese same-store sales increased by 4.4% year-on-year, and total sales increased year-on-year. 4.7%. It is reported that starting from the autumn and winter season of 2020, UNIQLO’s Heattech series products will switch to paper packaging. </p
