In the Keqiao textile industry chain, there are many denim fabric suppliers, but there are very few suppliers with physical factories. Zhejiang Huida Textile Co., Ltd. is one of the leaders. As a fabric supplier for internationally renowned brands such as Levi’s, Lee, and GAP, “Huida Textile” can be described as an “expert” in denim fabric production.
Recently, when I walked into the company’s exhibition hall in Yulan International, I saw that it was like a “library” of denim fabrics. In the sample cabinet, classic models and recently developed new products developed by the company for more than 10 years are displayed. There are about 300 types of fabrics that have been preserved through time, silently telling the fashion trends of denim fabrics in recent years.
“From the perspective of foreign markets, from the beginning The rough, slightly elastic or non-elastic series, to the highly elastic twill, and the delicate fabrics for shirts and suits, to the more rugged elastic dad pants that have become popular in recent years, it can be said that fashion trends are intertwined with each other in the continuous reincarnation. Innovation.” Wang Liping, general manager of the company, said that the company started with denim fabrics. No matter how difficult it has been over the years, it has always maintained its original intention of making good denim fabrics and promoting Keqiao denim to the world.
Zhejiang Huida Textile Co., Ltd., formerly known as Zhejiang Xinglilan Textile Co., Ltd., was established in Lanxi, Zhejiang in 2005. It specializes in the production of denim fabrics and exports its products to Europe, In America, Southeast Asia and other places, the annual export value reached more than 20 million US dollars during the peak period. In 2011, following the government’s call for investment promotion, Wang Liping, a native of Keqiao, ended his factory in Lanxi with full enthusiasm to repay his hometown, returned to Keqiao for a “second start-up”, and established Zhejiang Huida Textile Co., Ltd.
“Huida Textile” factory is located in Ma’an Street , with a factory area of 50,000 square meters and a total investment of more than 250 million yuan. “We have world-class equipment and denim production experience, as well as customers accumulated over the years.” Wang Liping is full of confidence in future development. At that time, the company introduced 120 internationally advanced Belgian Picanol air-jet looms OMNIPLUS 800, 216 GT-MAX rapier looms, and a series of supporting equipment such as size dyeing and finishing to specialize in the production of denim fabrics.
“To win the recognition of customers, products must rely on quality.” Whether it was “Xinglilan” in the past or “Huida” today, quality has always been The foundation of his life. The reason why “Huida Textile” leads the world with quality is the company’s emphasis on product research and development and strict control of the entire process of weaving, inspection, and delivery. Before leaving the factory, every yard of fabric produced by the company must undergo strict inspection.
“This fabric uses aromatic yarn and is specially customized for Southeast Asian customers. It is elastic, soft to the touch and has a light fragrance.” Sales Manager Gu Zhuowei Pointing to one of this year’s new fabrics, he said that it left a deep impression on customers and also demonstrated the company’s R&D capabilities to customers. This year, due to the impact of the epidemic, traditional foreign trade has been sluggish. In order to enhance competitiveness, the company has continued to innovate processes, accelerated product research and development, and actively explored sales channels, using “online and offline” linkage to attract new customers. The company not only opened an online store, but also actively participated in online exhibitions such as the Online Canton Fair, offline precision matchmaking meetings and physical exhibitions. It also entered online celebrity e-commerce many times to expand the domestic market, and actively participated in on-site catwalks to fully demonstrate the company’s strength. .
“After so many years, we not only have deep feelings for denim fabrics, but also are completely familiar with its temperament.” Wang Liping said that no matter how the external environment changes, we will persist in The original intention of making good denim fabrics will not change.
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