Exhibition Economic Observation: Is the exhibition industry in the post-epidemic period a disaster or a business?
In the face of this sudden and major public crisis caused by the new coronavirus raging around the world, as a labor force As a typical representative of intensive industries, the exhibition industry has been forced to press the pause button. Whether it is upstream, midstream or downstream, the losses in the entire exhibition industry chain are undoubtedly huge, and industrial development has also entered a trough. As of 22:00 on March 25, 556 global exhibitions have announced postponements and 35 have been cancelled. As many as 416 domestic exhibitions have announced postponements and 13 have been cancelled. It is expected that from April to May, this group The numbers will continue to increase.
In the post-epidemic period, the industry recovery situation is improving. “Accurately determine new opportunities for the development of the convention and exhibition industry after the epidemic, give full play to the role of the market, encourage the holding of various exhibition activities that release consumption potential, and promote consumption replenishment.” This has become the direction of common thinking and efforts of local governments and the convention and exhibition industry.
As a new representative of regional brand exhibitions, how will the 2020 Shengze Textile Machinery Exhibition forge ahead in the face of adversity and be held as scheduled? Can this exhibition be successfully launched as the first national textile machinery exhibition in the first half of 2020? What impact will its successful hosting have on the regional economy? Regarding this series of issues, the author interviewed Liu Wenlei, the head of the Shengze Textile Machinery Exhibition Organizing Committee, about some of his thoughts and efforts and actions he led the exhibition team, or about the local brand exhibition in the post-epidemic period and the epidemic The useful exploration and practice of finally achieving a breakthrough has certain reference significance.
Figure 1 Liu Wenlei, General Manager of Beijing UBM International Exhibition Co., Ltd.
Previous article: Observe the situation, think about changes and solve the situation in a wise way
As the domestic epidemic situation improves, the international epidemic situation breaks out, and sudden In the face of public crises, every moment is changing. As a bellwether and barometer of economic recovery, the overall situation of the convention and exhibition industry, especially in second- and third-tier cities, is improving after the resumption of work. Exhibitions may be held as scheduled in the two months after the first half of the year. “To take the lead in regional economic and industrial recovery, the 2020 Shengze Textile Machinery Exhibition is putting in such efforts and practices.” Liu Wenlei said.
Q: What do you think of the international convention and exhibition industry and the domestic convention and exhibition industry under the impact of the new coronavirus epidemic? What situation is the domestic textile machinery exhibition currently facing?
Answer: The epidemic has had a huge impact on the domestic and foreign exhibition industries. As far as the current figures are concerned, there are nearly 600 postponed or canceled exhibitions around the world, of which China accounts for more than 400. Because the domestic epidemic broke out before. In view of the current situation where the epidemic in China is under control and the spread of the epidemic abroad is escalating, I estimate that more international exhibitions will be postponed or suspended due to the impact of the epidemic. In the near future, and even in the future, international textile machinery exhibitions and foreign textile machinery exhibitions will be restricted, especially foreign textile machinery exhibitions that rely on local markets for domestic demand, such as Vietnam, Thailand, India, and related exhibitions in Germany, Mexico and other countries. , severely affected by the epidemic, it may not be held normally in 2020.
As far as the domestic situation is concerned, after the epidemic, the market will heat up quickly when it restarts. As the upstream industry of “clothing” that is urgently needed for food, clothing, housing and transportation, market procurement demand has always been hot, which requires Relevant companies seize the key window period, open market layout in advance, plan in advance, turn crises into business opportunities, and seize the initiative when the industry picks up. As an industrial exchange and trade platform integrating exhibition, sales and forums, Shengze Textile Machinery Exhibition will undoubtedly usher in opportunities after the crisis together with the industrial chain enterprise clusters.
Q: In your opinion, what crises and challenges are faced by textile companies (exhibition buyers) during the epidemic, and how can they seize business opportunities during the crisis? 2020 Shengze Textile Machinery Exhibition What significance does it have for textile companies to hold it as scheduled?
A: Affected by the international epidemic, foreign exhibitions have been postponed or suspended, imports and exports have been blocked, and the foreign trade winter is coming, which has affected the production and sales of many companies to a certain extent, especially the proportion of foreign trade. A big textile industry. At present, textile companies generally have low operating rates, and the epidemic has also narrowed the channels for corporate information sources. This is a series of crises faced by relevant companies, which requires companies to think about how to take advantage of the “potential” during the crisis to make more arrangements for domestic demand and domestic sales. .
After resuming work and production, enterprises should lay out and plan early. Big crises often breed big business opportunities. Due to the general stagnation of exhibitions due to the epidemic, the textile machinery market is in urgent need of professional exhibitions as a benchmark to showcase the latest development trends of the textile machinery industry. The Shengze Textile Machinery Exhibition will be held as scheduled, which will be a good opportunity for enterprises to upgrade. The demand for exhibitions from downstream textile enterprises that have been backlogged for nearly half a year will be very strong. It is expected that supply, marketing and procurement needs will be released intensively. The Shengze Textile Machinery Exhibition actually provides such a “breakthrough” platform and opportunity for enterprises in the industrial chain. Not only is it striving to serve industrial chain enterprises, but it is also committed to taking the lead in regional economic and industrial recovery. The 2020 Shengze Textile Machinery Exhibition is putting such efforts and practices into practice.
Picture 2: 2020 Shengze Textile Machinery Exhibition Preview Poster
Next article: Confidence in setting up situations and commitment to solving them</o�International Convention and Exhibition Center
Difficulties and opportunities coexist
The 2020 Shengze Textile Machinery Exhibition is in full swing Preparations are in progress, and in fact, it will be held as scheduled on May 27. The preparations for the planning, investment promotion, and execution team led by Liu Wenlei seem to be fighting an uphill battle. However, Liu Wenlei, who claims to be born in the convention and exhibition industry, can talk and laugh happily and be confident about crises, challenges, opportunities and hopes, and everything related to the convention and exhibition industry. His poems and the distance between a dilemma and a dilemma reveal a strong pragmatic spirit and are also full of beautiful romanticism. For such a leader, what kind of Shengze Textile Machinery Exhibition he and his exhibition team will present after the epidemic has also aroused deep interest and unlimited yearning for the author in the north. Presumably Shengze, where this exhibition is held, and the protagonists and audiences in the south are even more eagerly looking forward to it! It is most appropriate to use Liu Wenlei’s original words to end this dialogue and express our expectations and blessings for this Shengze Textile Machinery Exhibition and the recovery of the exhibition industry: Whether it is poetry or a distant place, let us compose and arrive together. </p
