“Street stalls are just striking while the iron is hot. It would be good if I could get another sales outlet.” Ziwen, a children’s clothing manufacturer from Zhili Town, told Jiemian News.
Because the street stall economy is booming these days, many people have begun to come to Ye Ziwen to buy goods.
Children’s clothing is the most common choice when setting up street stalls. On Weibo, there are many parents of children who are preparing to take their children with them. The purpose of this is While letting the children act as models, they can also experience the difficulty and joy of doing business.
Since May, Ziwen’s children’s clothing business has gradually improved. As a result, the garment factory where she works has canceled its plan to suspend production this summer. Workers in the factory are still working on plate making, garment making, production, and new products without interruption.
In June, the number of street stall vendors who came to her to wholesale children’s clothing suddenly increased, so Ziziwen decided to find more street stall wholesalers to expand sales.
Zi Wen joined a nationwide street stall WeChat exchange This group has only been created for one day and already has more than 200 members. The group members come from all over the world and they are all discussing “street stall business experience” enthusiastically.
These people include wholesalers who specialize in supplying street vendors, clothing manufacturers like Ye Ziwen, and some who want to get a share of the “street stall economy” Street vendors, and even quasi-street vendors who are standing outside the industry looking for new business opportunities. The number of such online street stall communication groups has increased sharply in a short period of time.
The sudden activity of street vendors can be attributed to the country’s recent relaxation of restrictions on street stall operations.
The formal loosening of central policies has led many cities to gradually deregulate street stall operations, and the “street stall economy” has become a new business opportunity overnight.
Gu Ruohuai said: “There was a time when it was difficult to do things, and I stopped posting in Moments. It has gotten better recently, and I am very busy.”
Gu Ruohuai lives in Yiwu, and he has ready stock of both children’s and women’s clothing. If a street vendor purchases goods from Gu Ruohuai, it is equivalent to taking a bad hand.
After Gu Ruohuai purchased the goods at low prices from the upstream wholesale market, he then turned around and sold them to street vendors. Most clothing and children’s clothing vendors purchase goods through “traitors” like Gu Ruohuai, or go directly to local wholesale and tail goods processing markets.
It seems that the street stall economy is recovering Activate the vitality of wholesale channels in the children’s clothing market. Seeing this potential, Ziziwen, as a children’s clothing manufacturer, chose to proactively approach street vendors through e-commerce channels.
The revival of the street stall model means that manufacturers have added a new wholesale channel. “In terms of profit, it’s the same for our manufacturers. I give you (the vendor) five yuan, and I make five yuan by selling to old customers. It’s just that I have an extra group of customers to take goods from me, and I have more sales channels. .”
There are also children’s clothing manufacturers that choose not to get involved in the wave of “street stall economy”, and these types of manufacturers are mainly large and medium-sized manufacturers. Wei An runs a medium-sized children’s clothing company in Zhili Town, Huzhou City. As in previous years, her factory has finished its production and sales work this summer and is currently on holiday. Wei An bluntly said, “It has no impact on us. After all, we are manufacturers. No matter how they sell goods, we are the source.”
The recovery of the street stall economy can help solve the problem of children’s clothing inventory. Feng Yong, an expert in the children’s clothing industry close to the Zhili Town Government, said, “If the street stall economy comes, it will be helpful to children’s clothing companies, such as eliminating inventory.”
This can also help the children’s clothing industry solve the re-employment problem. Some migrant workers have already set up street stalls in Zhili Town. “There are also people selling goods live during the day and setting up street stalls at night. They have everything.” Ziwen said.
(Note: Ziwen, Gu Ruohuai, Wei An and Feng Yong in the article are all pseudonyms.)
“The street stall economy and small shop economy are important sources of jobs and are the fireworks of the world, just like ‘gaodaoshang’ , is China’s vitality.”
On the first day of June, this high praise from the Prime Minister made “street stall economy” a hot search term.
For a time, the whole people reveled in the carnival, and changed their attitude in front of the stalls, with fire in their hearts and light in their eyes. After all, we missed Taobao and WeChat business, but we caught up with street stalls.
Street stalls, night markets, food stalls… “…”Fire”, are you finally coming back confidently?
The “street stall economy” may bring new vitality to the physical clothing industry
What impact may the “street stall economy” have on physical clothing retail? China Textiles Li Leqian, chairman of the Clothing Trade Committee of the Business Association, responded.
The “street stall economy” may accelerate the reduction of store rents
For the physical industry, the arrival of the “street stall economy” may not be bad news. In the past few years, the business of many physical stores in our country has not been easy. Shop rents have been rising year by year, which has compressed the physical space. The profit margins of clothing stores. Now the country encourages the healthy development of the “street stall economy”, and many places have also relaxed controls. There is no need to pay rent for setting up street stalls, which means that the demand for shops may decrease in the future. In this context, shops in various places The rent may fall.
“Street stall Economy” may bring traffic to physical stores
Generally, streets with a “street stall economy” will appear more lively and prosperous, and street stalls with relatively low commodity prices can attract Consumers come to gather, which arouses consumers’ desire to buy, which to a certain extent will drive customer flow to surrounding physical stores. Physical clothing retailers can consider extending the closing time of stores, and at the same time make rational use of the open space at the entrance of the store to attract more people. store.
“Street Stall Economy” for the low-end The impact of consumer goods
The “street stall economy” may have a greater impact on low-end consumer goods, middle-aged and elderly clothing, and shoe and hat stores. Due to the consumer groups of street stalls and these stores The high degree of overlap among consumer groups means that competition in low-end consumer goods will become increasingly fierce in the future. Affected by the dual impact of online shopping + “street stall economy”, physical merchants engaged in fast fashion apparel or relatively low-end high-volume products may have to consider whether they need to adjust their product positioning.
Is the street stall economy really an opportunity?
Xi Xi, born in the 1990s, sets up a street stall to do clothing business. While doing live broadcasts, he also does offline business. He can sell up to more than 2,000 yuan of clothes a day. She also said: “As long as customers come to choose clothes, netizens can often choose a few pieces without having to try on clothes.”
Fresh graduates The reason why Shishi came out to set up a stall was because her family saw her doing nothing, so they found a shuttle bus from the warehouse and asked her to sell some groceries as a social practice. In the past half month, not only had Shishi not sold a few items, but she had also lost weight, but she found another way out.
She is studying media media and wanders around stalls in various places every day. When she finds interesting gadgets, she takes videos. I also filmed interesting situations where people were haggling…
As a result, these short videos brought amazing traffic to Shishi and also made several Internet celebrities. stall, Shishi suddenly became the most popular person among the stall owners.
Shishi makes use of this traffic and sometimes does live broadcasts at home to sell goods when she is not going out to shoot stalls, and she also makes money.
The unemployed Xiao Liu was talking about the real situation of setting up street stalls. There were many people walking around after eating, but in fact not many people were buying anything. , people passing by just look at it, ask about the price, go home and open Taobao by themselves, and place orders on Pinduoduo. You must know that buyers buy goods online, and the selling price will be higher than online, so people will still choose online. Place an order.
So who is suitable for setting up a street stall?
I think unemployed people can try. After all, if they can’t find a job, low-cost entrepreneurship such as setting up a street vendor can still be considered.
Secondly, due to the high rent of shops, merchants who have switched to street stall mode have to save rental costs as a stopgap measure when their turnover is reduced.
White-collar workers have plenty of time off work. White-collar workers who get off work nine to five have nothing to do after work, so they might as well build their own side business and set up a street stall to increase their income.
But for those who have legitimate jobs and don’t have time to set up stalls, don’t join in the fun. Some people have heard this policy after seeing it. It is not advisable to quit your job and become a street vendor just because you can make more money by running a street stall than by working. After all, starting a business is risky no matter how big or small the capital is, and you can’t just follow what others say. The country’s current policies help employers who have lost their jobs due to the epidemic and are struggling to make ends meet.
Is the spring of clothing inventory coming?
Jack Ma once said: The Internet era is coming , “Pigs” can fly into the sky when standing on the wind. But in an economic downturn, I wonder if the “pig” can fly?
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Jack Ma once said: When the Internet era comes, “pig” can fly into the sky if it stands on the wind. But in the environment of economic downturn, it will not Do you know whether a “pig” can fly?
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