A few days ago, I discussed the “red ocean” and “blue ocean” with my mechanical design classmates in college for an afternoon, and I gained some inspiration, which I would like to share with you.
I have two undergraduate majors, mechanical engineering and textile engineering, textile industry and hardware machining. They happen to be the hardest-hit areas of the “Red Sea” industries that most people think of. A group of experts and friends around me are all in this “Red Sea” “The victims feel this deeply.
First of all, what is the “Red Sea”?
Several of my classmates gave this definition:
I think they all said the Red Sea On the one hand, but I think the real definition of the Red Sea should be:
The Red Sea means that there are too many people entering this industry, and some of them, in large numbers, are not surviving well, or even going bankrupt at a loss. This is the original definition of the Red Sea.
In this definition, the textile industry and hardware processing can really be regarded as the “Red Sea”. There are so many textile and mechanical processing companies that go bankrupt every year. The competition is really huge, the products are homogenized, and the technical threshold is constantly falling. , in these two industries, it is very serious. The industry environment is bloody and stormy. When experts gather together, many people have sad faces.
In particular, the situation is even more serious for some experts who are slow to move forward in industry upgrading.
But the textile industry and the hardware processing industry are really a boat in a sea of blood, and there is no one out of ten?
Absolutely not.
We have just said that the textile industry is an industry that many people enter. Why do so many people enter? Are these people stupid? One or two are possible, but it is impossible for so many people to have problems and enter the textile industry at the same time. It proves that the textile industry is profitable, and it is relatively more profitable. Otherwise, there would not be so many people coming in.
The real reason is that many people in the textile industry have failed in business. These people have created a very pessimistic atmosphere of public opinion and made the society feel that many people in this industry have failed in business. In reality, this ratio will not be very high. Otherwise, it would be impossible for so many people to enter the textile industry.
A large quantity does not mean a high proportion.
Let’s give a counter-example. The mobile phone industry, a recognized “blue ocean” industry, has few competitors. Maybe there are not as many textile companies in a single city in China in the whole world. But in the past few years, the number of textile companies in the world has increased. There are really only a few mobile phone companies that are doing well, such as Apple, Huawei, Samsung, Xiaomi, OPPO, vivo, and the others are either going bankrupt or struggling to survive.
Four or five years ago, there was a time when domestic mobile phone companies were springing up like mushrooms after a rain. Hundreds of them suddenly appeared. Most electronics-related groups set up mobile phone branches, and many celebrities also built their own mobile phones. Companies, even crosstalk actors started mobile phone companies. After three or two years, most of them were dead. (By the way, a Chinese comic actor runs a mobile phone company and wants to swim in the “blue ocean” of the mobile phone industry with Steve Jobs. I think it is one of the top ten business jokes in the 21st century)
If you want to say what the “red ocean” is, I I feel that this is the Red Sea, an industry where more than 90% of companies in the industry have closed down in a short period of time. This is not the “Red Sea”. Where is the “Red Sea”?
But no one has ever said that the mobile phone industry is a “Red Ocean”!
Perhaps, everyone has seen that Apple, Samsung, and Huawei are thriving, so they feel that the mobile phone industry is not a “Red Ocean.”
As you have seen a large number of closed textile companies in the textile industry, you feel that the textile industry is a “Red Ocean”.
But do you know that the richest man in the textile industry, Amancio Ortega, the founder of ZARA, is much richer than Apple’s Steve Jobs? Not even Bill Gates can compare to him.
In my opinion, the definitions of the so-called “Red Ocean” and “Blue Ocean” are inherently wrong and unguided.
In the eyes of successful people, the entire industry is the sea they swim in, and the corpses of competitors floating in the water are completely embellishments of their success. Amancio Ortega, the boss of ZARA, is like this, Apple’s Steve Jobs is like this, and Microsoft’s Bill Gates is like this. It has nothing to do with the industry and is only related to success.
There is no “red ocean” or “blue ocean” in this book. There is only whether an individual is suitable for a certain industry and whether he can swim freely in that industry. If so, then this industry is your “blue ocean”. If not, then this The industry is your “red ocean”.
I myself like the textile industry very much. This industry allows me to utilize the skills I have learned and practiced over the years. It also has a group of friends and experts who rely on each other, and it also allows me to support my family. I truly feel that there are businesses in this industry every day. The “red ocean” industry in the eyes of others that has gone bankrupt is my “blue ocean”! </p
