In 2020, the COVID-19 epidemic will have a profound impact on the textile and apparel industry and bring huge challenges to the professional market format. In the context of an industry where the traditional model has encountered obstacles, my country’s textile and apparel professional market has overcome difficulties, followed the trend, and has the courage to take responsibility. , proactive innovation, demonstrated the professionalism and overall view of professional market people, and achieved a rise against the trend. From January to December, the total turnover of 46 textile and apparel professional markets (including market groups) monitored by the Circulation Branch reached 1.347783 billion yuan, a year-on-year increase of 4.93%. In the first half of the year, affected by the epidemic, market turnover declined significantly year-on-year. With the epidemic under steady control and the professional market’s online innovation attempts, the single-quarter transaction volume growth rate has turned from negative to positive in the third quarter. The good trend of the peak sales season has continued in the fourth quarter, and the new trend of online and offline integrated development has continued. model, market transactions have made steady progress, transformation has achieved good results, and a smooth ending has been achieved.
The overall operation of the professional market from January to December 2020
January to December 2020 In March, the total turnover of the 46 textile and apparel professional markets (including market groups) monitored by the Circulation Branch reached 1.347783 billion yuan, a year-on-year increase of 4.93%. Among them, the transaction volume of 35 markets decreased year-on-year, with an average decrease of 15.32%; the transaction volume of 10 markets increased year-on-year, with an average increase of 20.50%; and the transaction volume of 1 market was the same as in 2019.
(1) Analysis of market operating efficiency
From the perspective of market operating efficiency, the average operating efficiency of the 46 key monitored markets is 60535.59 yuan/square meter, a year-on-year increase of 4.10%; the average store efficiency was 4.6262 million yuan/shop, a year-on-year increase of 4.44%.
(2) Market regional structure analysis
From the perspective of regional structure, from January to December, 46 key monitoring markets , the turnover of the professional market in the eastern region was 1.186041 billion yuan, a year-on-year increase of 10.72%, accounting for 88.00% of the total turnover of the professional market; the turnover of the professional market in the central region was 107.315 billion yuan, a year-on-year decrease of 27.40%, accounting for 88.00% of the total turnover of the professional market. 7.96%; the professional market turnover in the western region was 54.427 billion yuan, a year-on-year decrease of 16.91%, accounting for 4.04% of the total professional market turnover.
Chart 1 Analysis of regional turnover of 46 key monitored markets
(3) Circulation level Structural analysis
From the perspective of circulation level, the 46 key monitoring market units include 27 production-based professional markets and 19 sales-based professional markets. From January to December 2020, the transaction volume of 27 land-based markets reached 1.204206 billion yuan, accounting for 89.35% of the total transaction volume, a year-on-year increase of 8.10%; the transaction volume of 19 land-based markets was 143.577 billion yuan, accounting for 89.35% of the total transaction volume. 10.65%, a year-on-year decrease of 15.80%.
2 Data analysis of the fourth quarter of 2020
(1) Market demand increased in the fourth quarter
Affected by various reasons such as weather and epidemic, the total demand for goods in the textile and apparel professional market increased in the fourth quarter, and the demand structure changed. The single quarter performed well, and the transaction volume increased by 30.87% compared with the same period in 2019.
On the one hand, in 2020, northern my country has entered a cold winter, and most areas have seen the lowest temperatures in many years. The severe cold weather has brought greater market demand to the winter clothing market, which “depends on the weather” . In the fourth quarter, the market demand for warm products including clothing, home textiles, small commodities and other products increased, especially cashmere products, cotton clothing, down jackets, home textiles and other major categories. Puyuan Cardigan Market, Liaoning Xiliu Market Professional markets such as the clothing market and Hebei Qinghe cashmere products market achieved significant sales growth in the fourth quarter.
On the other hand, affected by the sporadic outbreak of the epidemic, professional markets in some areas of Northeast China and Hebei have temporarily suspended operations, and the strong market demand for winter clothing has been transferred to professional markets in other low-risk areas, such as Liaoning Xiliu Clothing The market has taken on customer demand from professional markets in Shenyang and Changchun business districts, and achieved explosive growth in cotton clothing sales in the fourth quarter, bringing a significant increase in annual sales.
Taken together, uncertain factors such as weather and the epidemic have brought an unexpected peak sales season to the originally relatively dull fourth quarter. The market has been fully prepared in advance, accurately grasped the situation, and actively seized opportunities. Achieved sales growth.
(2) Online sales remain popular
The first half of 2020 is the peak period of innovation in online sales models in the textile and apparel professional market. In order to slow down the impact of market closures on total business operations, professional markets across the country have begun to try various models of online transformation. Through online exhibitions, online services, live streaming, cross-border B2B and other means, the professional markets have Moving physical business online has changed the management style of the market and the sales habits of merchants, achieving good results. Professional markets such as Puyuan Woolen Sweater Market and Changshu Garment City have deeply integrated online and offline in 2020, realizing online public services, normalized live streaming of goods, platform-based cooperation in the industrial belt, live streaming training, and ” We have made innovative attempts in cultivating “Internet celebrity boss ladies” and achieved good sales results.
Entering the second half of the year, the professional market has fully resumed business, and offline exhibitions, docking activities, etc. have resumed. The professional market continues to adhere to the integrated development model of online and offline, strongly boosting transaction volume and accelerating market recovery. In the fourth quarter, the e-commerce industry ushered in the largest traffic period of the year.During the “Double 11” sales cycle, the professional market continued the upsurge of online sales, using live broadcast as the main mode to carry out online retail, and achieved good results. For example, Jiangsu Dieshiqiao Home Textile Market has developed collaboratively through the two home textile market districts in Nantong. , achieved good sales performance in the peak sales season in the second half of the year, and online sales performance was particularly eye-catching, becoming an important growth point in market sales; Hangzhou Sijiqing Market relies on Hangzhou’s strong Internet industry advantages and benefits from the Internet celebrity format. Prosperous development has achieved significant growth in online supply volume in the second half of 2020, which has had a positive impact on the increase in transaction volume throughout the year.
Three Thoughts on the professional market in the post-epidemic era
(1) Online and offline integrated development has entered a new stage
In 2020, the new crown epidemic has changed the textile and clothing professional market In the traditional business model, the market and merchants have formed an Internet mindset on a large scale, fully adapted to the online sales model, and after the epidemic has been stably controlled, the online and offline integrated development model will be continued, from the previous passive “electric shock” to proactive Seeking the possibility of online and offline integration has stimulated market vitality. In 2020, with the overall retail sales of consumer goods declining by 3.9%, national online retail sales achieved a growth of 10.9%, of which the online retail sales of physical goods increased by 14.8%. %. As an important commodity trading channel, online sales show more possibilities, and online competition in the professional market has now entered a new stage of development.
(2) Market procurement trade has become a new highlight of foreign trade
In 2020, the Ministry of Commerce, together with seven departments including the National Development and Reform Commission and the Ministry of Finance, jointly issued a document and decided to launch the fifth batch of pilot market procurement trade methods in 17 markets. The total number of pilot markets for market procurement trade methods nationwide has reached 31. Professional markets such as Xiliu Garment City in Liaoning, China Textile City in Keqiao, Shaoxing, Zhejiang, and Jimo International Trade City in Qingdao, Shandong are all on the list of pilots for new market procurement trade methods. Ministry of Commerce Actively guide each pilot market to promote the integrated development of market procurement and cross-border e-commerce and other new business formats, exert a superimposed effect, and reduce the impact of the epidemic. From January to November 2020, the national export value of market procurement trade was 639.892 billion yuan, a year-on-year increase of 33.7%. It has become a new bright spot in foreign trade and plays a positive role in accelerating the construction of a new domestic and international “dual circulation” development pattern.
(3) Origin-based markets have stronger risk resistance
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In 2020, the transaction volume of 27 origin-based markets monitored by the Circulation Branch increased by 8.10% year-on-year; the transaction volume of 19 location-based markets decreased by 15.80% year-on-year. In the general environment of the industry being cold, origin-based markets Demonstrate stronger anti-risk capabilities. As the origin of goods, the origin-based market relies on industrial clusters and uses professional markets as windows to achieve collaborative operations and rapid response across the entire industry chain. In product design, production, marketing, etc. Have greater decision-making power and faster response mechanism in the link. Against the backdrop of increasingly intensified platform competition and supply chain competition, the origin-based market has shown strong room for innovation and upgrading, achieving growth against the trend. </p
