As the foundation of the clothing industry, many people may consider labor, equipment and even design issues, but completely ignore the main raw material of clothing, which is fabric.
As the most basic raw material, my country’s fabric market has encountered big problems. Information about the closure of fabric factories has appeared one after another. Regarding the emergence of this situation, many people said Puzzled. After all, our country is still a big country in agriculture and textile industry. Although mechanical textiles are basically the main ones now, our country’s textile industry has a history of at least a thousand years.
So what exactly caused such a big “crisis” in my country’s fabric industry?
Everything related to fabric production is increasing in price
It can be said that the fabric product is in It is very common in our lives. After all, in daily life, not only clothes are made of fabrics, but also many daily necessities use fabrics as the main raw material.
It can be said that my country’s fabric industry has always been developing steadily. After all, it needs to face such a large domestic market and some foreign markets. But this is an industry that seems to be making a profit without losing money, but it is facing a severe challenge. This challenge is mainly divided into costs and benefits.
With the advancement of science and technology, my country’s fabrics are no longer limited to products such as cotton and linen, although many people are still buying products Sometimes I will habitually choose pure cotton. But it cannot be denied that chemical fiber fabrics still occupy a larger share of the market than pure cotton fabrics.
So many fabric factories need to purchase such chemical fiber materials to produce the required chemical fiber fabrics. The materials include nylon, spandex, etc. However, in the first half of this year, all fabric manufacturers in my country found that the raw material prices of these fabrics had increased by more than 50% compared with the same period last year. Take spandex as an example. In the past, the unit price of a ton of spandex was less than 50,000 yuan. This year, you need to pay 70,000 to 80,000 yuan to “take it home.”
You may not be able to see anything from the price, but you still have to look at the increase. The increase has increased by 80% compared to the price some time ago. About %, which means that compared with last year, it has increased by more than 150%, and this is not the final pricing. It is reported that the current price of such raw materials is still rising.
Of course, it is not just the raw materials used in fabric production that have seen significant price increases. Dyes, as any fabric material, require raw materials, and prices are also rising rapidly. To sum up, everything related to fabric production is increasing in price.
On the contrary, prices related to fabrics are falling. The literal meaning is that the price of fabrics in my country is falling across the board. According to statistics, my country’s fabric export prices have basically dropped by nearly 0.6% compared to the same period last year, and directly dropped by nearly 5% compared with 2019.
Such a pattern of simultaneous pressure from two big mountains of high cost and low price has made many fabric manufacturers not only make money, but they are considered “making money” if they don’t lose money. .
The increase in selling prices means fewer orders and price increases will undoubtedly block the road
So what is the What puts the fabric market in such an embarrassing situation? The main problem is between fabrics, raw materials and fabric buyers.
With the rapid rise in prices, more and more raw material manufacturers have begun to increase their basic prices. Faced with the ever-increasing supply of raw materials, although fabric merchants do not want to use them, they are in this industry. Stopping production will only affect their own business, so they can only choose to accept the rapidly rising raw material prices.
At this time, many people will say that if the cost cannot be reduced, then the selling price can be increased, so that part of the loss can be recovered.
This idea can naturally be thought of by various manufacturers. But the increase in selling price means that the orders in your hands will also decrease. After all, who needs a product that suddenly increases in price? If you choose to raise prices rashly because of rising costs, you will inevitably lose more than you gain.
The main reason why the selling price has dropped, I personally think, is because of the temporary decline of the clothing industry.
As part of the secondary industry manufacturing industry, the clothing industry once became an important production industry in my country in the early days. It is the same problem as my country’s current clothing industry. Due to reasons such as a weak sense of innovation and poor brand promotion, the vitality of the entire clothing industry will decline. Facing the domestic apparel industry, which is temporarily in a downturn, the fabric industry will naturally be strongly affected.
It can also be seen from this that the fabric industry is an industry located in the middle of the industrial chain, and such a market situation has undoubtedly blocked the road up and down the fabric industry. However, in the face of such a market environment, the fabric industry cannot stop production. After all, for this type of industry, stopping production is undoubtedly waiting for bankruptcy.
In the opinion of some manufacturersIt can be learned from the article that more than half of the fabric manufacturers at the grassroots level are currently facing a situation where the order volume has not decreased, but the income is close to zero.
Fabric companies that are struggling with technology, environmental protection, and live broadcasting are “rescuing themselves”
Of course the fabric industry is like this Going down is not an option. If you want to “save your life”, you must first “save yourself”. The so-called “self-help” is to start from various fabric manufacturers. Like clothing, the production of fabrics also requires innovation. The innovation of fabrics starts from quality, material, and pattern design on the fabric.
For example, what attracts the most attention at this stage is environmental protection. Any product now will pay attention to innovation and research and development in this area. How to create a new fabric industry chain requires the efforts of each manufacturer.
Of course, Internet live broadcast can also be a way to “save” fabrics. In the past two years, online live streaming has saved many industries that were facing crisis for some reasons. Promote your products through live webcasts to gain more attention. Not only that, but you can also get current popular elements from communicating with users through Internet live broadcasts.
The big data brought by the Internet can also provide merchants with the latest market conditions as soon as possible. In this case, fabric manufacturers can make reasonable use of online and offline functions to create a new sales model.
In terms of products, the above two points need to be achieved. In terms of branding, fabric manufacturers and the clothing industry also need to create a brand that matches the characteristics of their own products. The brand effect can reach a height that no publicity can achieve. After all, foreign high-end luxury brands know their names even if they have never bought them. This is the benefit that a brand can bring to manufacturers.
In fact, the situation encountered by the fabric industry is not uncommon in my country’s manufacturing industry. As a secondary industry, manufacturing has gradually been replaced by heavy industry or the Internet industry group. But even this cannot change my country’s status as a major manufacturing country, and the same goes for the fabric industry. After all, it is an old industry that has been around for thousands of years, and it is not that easy to disappear.
With high costs and low selling prices, my country’s fabric companies are struggling! </p
