As the foundation of the clothing industry, many people may consider labor, equipment and even design issues, but completely ignore the main raw material of clothing, which is fabric.
As the most basic raw material, my country’s fabric market has encountered big problems. Information about the closure of fabric factories has emerged one after another. Many people are puzzled by the emergence of this situation. After all, our country is still a big country in agriculture and textile industry. Although mechanical textiles are basically the main ones now, our country’s textile industry has a history of at least a thousand years.
So what exactly caused such a big “crisis” in my country’s fabric industry? “?
Everything related to fabric production is increasing in price
Fabric is a very common product in our lives. After all, it is not only Only clothes are made of fabrics, and many daily necessities use fabrics as the main raw material.
It can be said that my country’s fabric industry has always been developing steadily. After all, it is necessary Facing such a large domestic market and some foreign markets. But this is an industry that seems to be making a profit without losing money, but it is facing a severe challenge. This challenge is mainly divided into costs and benefits.
With the advancement of science and technology, my country’s fabrics are no longer limited to cotton. Although many people still habitually choose pure cotton when buying products such as hemp. But it cannot be denied that chemical fiber fabrics still occupy a larger share of the market than pure cotton fabrics.
So many fabric factories need to purchase this type of chemical fiber materials in order to produce all kinds of fabrics. The required chemical fiber fabrics include nylon, spandex, etc. However, in the first half of this year, all fabric manufacturers in my country found that the raw material prices of these fabrics had increased by more than 50% compared with the same period last year. Take spandex as an example. In the past, the unit price of a ton of spandex was less than 50,000 yuan. This year, you need to pay 70,000 to 80,000 yuan to “take it home.”
You may not be able to see anything from the price, but you have to look at the increase. Compared with the price some time ago, the increase has increased by about 80%, which means that compared with last year , has risen by more than 150%, and this is not yet the final pricing. It is reported that the current price of such raw materials is still rising.
Of course, it’s not just the raw materials used in fabric production that have seen significant price increases. , dyes, as any material, require raw materials for fabrics, and their prices are rising rapidly. To sum up, everything related to fabric production is increasing in price.
On the contrary, prices related to fabrics are falling . The literal meaning is that the price of fabrics in my country is falling across the board. According to statistics, my country’s fabric export prices have basically dropped by nearly 0.6% compared to the same period last year, and directly dropped by nearly 5% compared with 2019.
Such a pattern of high cost and low selling price being put under pressure at the same time , let alone make money for many fabric manufacturers, it is considered “making money” if they don’t lose money.
Increased selling prices mean fewer orders, and rising prices will undoubtedly block the road
Ceasing production is undoubtedly waiting for bankruptcy
So what exactly puts the fabric market in such an embarrassing situation? The main problem is between fabrics, raw materials and fabric buyers.
With the rapid rise in prices, more and more raw material manufacturers have begun to The base price increases. Faced with the ever-increasing supply of raw materials, fabric merchants do not want to use them, but they are in this industry. Stopping production will only affect their own business, so they can only choose to accept the rapidly rising raw material prices.
At this time, many people will say that if the cost cannot be reduced, then Raising the selling price can also recover some of the losses.
This idea can naturally be thought of by various manufacturers. But the increase in selling price means that the orders in your hands will also decrease. After all, who needs a product that suddenly increases in price? If you choose to raise prices rashly because of rising costs, you will inevitably lose more than you gain.
The main reason why the selling price has dropped is personal. It is thought to be due to the temporary decline of the clothing industry.
As part of the secondary industry manufacturing industry, the clothing industry once became It is part of my country’s important production industries. It is the same problem as my country’s current clothing industry, because the awareness of innovation is not strong and the brand promotion is not enough.� and other reasons will lead to a decline in the vitality of the entire clothing industry. Facing the domestic apparel industry, which is temporarily in a downturn, the fabric industry will naturally be strongly affected.
It can also be seen that the fabric industry is an industry located in the middle of the industry chain , and such a market situation will undoubtedly block the way up and down the fabric industry. However, in the face of such a market environment, the fabric industry cannot stop production. After all, for this type of industry, stopping production is undoubtedly waiting for bankruptcy.
It can be learned from some manufacturers that more than half of the fabrics on the base layer are now Manufacturers are faced with the situation of unabated order volume but nearly zero revenue.
Technology, environmental protection, live broadcast
Struggling fabric companies are “helping themselves”
Of course fabrics There is no solution if the industry continues like this. If you want to “save lives”, you must first “save yourself.” The so-called “self-help” is to start from various fabric manufacturers. Like clothing, the production of fabrics also requires innovation. The innovation of fabrics starts from quality, material, and pattern design on the fabric.
For example, what attracts the most attention at this stage is nothing more than environmental protection. Any product now will pay attention to innovation and research and development in this area. How to create a new fabric industry chain requires the efforts of each manufacturer.
Of course, Internet live broadcast can also be a way to “save” fabrics. In the past two years, online live streaming has saved many industries that were facing crisis for some reasons. Promote your products through live webcasts to gain more attention. Not only that, but you can also get current popular elements from communicating with users through Internet live broadcasts.
And the big data brought by the network can also be sent to Merchants provide the latest market conditions, so that fabric manufacturers can make reasonable use of online and offline functions to create a new sales model.
In terms of products, the above two points need to be achieved, and in terms of brands, fabrics Manufacturers, like the apparel industry, need to create a brand that matches the characteristics of their products. The brand effect can reach a height that no publicity can achieve. After all, foreign high-end luxury brands know their names even if they have never bought them. This is the benefit that a brand can bring to manufacturers.
In fact, the situation encountered by the fabric industry is not the same in my country’s manufacturing industry. Rare. As a secondary industry, manufacturing has gradually been replaced by heavy industry or the Internet industry group. But even this cannot change my country’s status as a major manufacturing country, and the same goes for the fabric industry. After all, it is an old industry that has been around for thousands of years, and it is not that easy to disappear.
With high costs and low selling prices, my country’s fabric companies are struggling!
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