Focusing on one thing for 43 years shows the hard work and original intention behind it!
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Bosideng, with an annual output of 30 million down jackets, is where?
The past year has been a difficult year for the global down jacket industry and even the apparel industry. The outbreak of the epidemic on a global scale has caused offline commercial entities to bear the brunt, with customer traffic plummeting, orders disappearing, and turnover declining. In contrast, Bosideng can be said to have “the best scenery here”. Not only has the group’s revenue achieved double-digit growth for five consecutive years, but its down jacket business revenue has been comparable to Moncler, leading the global down jacket market. The reason is that 300 million yuan was invested to build an intelligent manufacturing production base. The automation of down jackets has reached 90%, with each production of 30 million down jackets.
The 5,000-square-meter smart workshop implements modular production, component assembly, intelligent hanging assembly lines, and introduces a large number of automation equipment to achieve one person with multiple machines and an efficiency increase of 60%. 80% of the employees in the dedicated automation team are novices. With simple training, they can make 6,000 pockets like this in a day, achieving the same quality as skilled workers. And it is more standardized. Down jackets cost several thousand, and Taiwan produces as many as 12 pieces per capita.
For today’s clothing companies generally face the current situation of “difficulty in recruiting workers and high wages”, automated, digital and efficient production processes have become an important economic growth factor for the company point.
2 For 45 years, we have been obsessed with products
As 2C consumer goods, it determines the success or failure of an enterprise. Basically, it’s the product. “The product is 1, the rest is 0” is the essence of business that is unbreakable no matter what. If there is no product, the business operation will lose its foothold. We have seen too many business cases that put emphasis on marketing and neglect of products, which ultimately led to poor management of the company.
Although the external environment has changed dramatically, as a brand that has focused on down jackets for 45 years, Bosideng knows that products are the cornerstone of its everlasting business. Therefore, since its establishment in 1976, Bosideng has continued to Working hard on products day after day, we constantly make innovative breakthroughs and lead the development of the industry.
In addition, Bosideng has been leading the way in materials and technology for 45 years. We all know that in cold seasons and areas with low temperatures all year round, down jackets are the clothing that can best bring warmth and comfort to people. However, today, there is a problem of down drilling – feathers and down in down jackets are easy to drill out of the fabric. , linings have always been a pain point in the industry.
There are three main reasons for velvet drilling: the density of the fabric is not enough, the velvet content is large but the velvet content is low, and the sewing needle is thick, but it is easier said than done. In response to this pain point, Bosideng uses German heat-resistant machine needles, which effectively avoids high temperature damage to the fabric during the sewing process. It also uses 150D mercerized thread, 603 sewing thread or 21Tex sewing thread to allow the sewing thread to fully fill the pinholes left by the machine needle. Filling, so that every product can achieve the effect of high-density locking velvet, successfully solving the common problem of velvet drilling in down jackets in the industry.
In terms of technology, the cashmere content is the first to break through 90%, the cashmere content is entry-level 50%, and the fill power is up to 1,000 puffs, while the entry-level is 480 +, Canada Goose is filled with white duck down, has a fill power of 625, and is even better than Bosideng in terms of warmth retention. Bosideng’s down jackets are made with great care. Each down jacket is made by 62 craftsmen and 150 processes. It also undergoes a variety of extreme climate function research and verification simulations in a nationally recognized laboratory to ensure product quality. Bosideng has the only laboratory in the domestic industry that can conduct extreme climate verification.
The development of an industry requires not only the hard work and efforts of every practitioner, but also the leadership of leading companies. While constantly improving its own technology and product quality, as the leader of China’s down jacket industry, Bosideng unswervingly shoulders the mission of promoting the progress of the industry.
Decades of hard work on materials, technology, processes and production standards have helped Bosideng produce the world’s leading down jackets and established itself as a top international down jacket brand. product basis.
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From Made in China to China Intelligent Manufacturing, we are committed to creating Digital enterprise
Since the brand transformation in 2018, Bosideng has focused more on one category and achieved global leadership. In the 45 years since its establishment, Bosideng has always focused on the research and development, design and innovation of down jackets, persisted in playing the leading and supporting role of scientific and technological innovation, and continuously enhanced its independent innovation capabilities. It has built a national industrial design center and a national postdoctoral research workstation. , the industry’s first national certification laboratory, IDFB accredited laboratory, provincial enterprise technology center, engineering technology research center, with 271 patents. Bosideng also participated in the drafting and revision of 23 international standards, 11 national standards, and 4 industry standards, and formulated 218 technical standards for various enterprises. In order to change, Bosideng continues to explore new realms in craftsmanship, technology, and design. In 1995, it took the lead in gradually increasing the down content of down jackets from 50% to 90%.
From Made in China to Made in China Smart, from Chinese Products to China Brand, from Chinese standards to international standards, Bosideng actively responded to the country’s call and was committed to building a digital enterprise, creating new economic growth points for itself. Its performance achieved a contrarian increase of about 40% in net profit under difficult conditions.
Bosideng leads the development of Chinese clothing brands with its outstanding innovative design and technical standards, and continues to work hard to enhance the international voice and influence of Chinese brands. In the future, I believe Bosideng will continue to deepen its overseas market share and become a global leader with its strong technology and brand confidence. </p
